The Greenness Index is a metric that evaluates a project's sustainability and reflects the integration of environmental and social considerations into its development.
Energy Efficiency
3/10
Indoor Environment
3/10
Water Management
3/10
Waste Management
3/10
Sustainable Materials
3/10
Wellness and Inclusivity
7/10
Business Bay is Dubai’s most active mixed-use district, covering 64 million square feet along the Dubai Water Canal,1.5 km from Burj Khalifa. The area combines office towers, luxury residential buildings, and canal-front amenities in a single connected neighborhood bordered by Sheikh Zayed Road and Al Khail Road. In Q2 2024, Business Bay represented 43 percent of all office transactions in Dubai, reflecting sustained commercial demand. Active off-plan projects from Emaar, Sobha, Omniyat, and R. Evolution offer entry points from AED 2.8 million to ultra-luxury branded residences above AED 43 million. The Business Bay Metro Station on the Red Line connects residents to the airport in 15 minutes and Dubai Marina in under 25. For investors and residents evaluating Dubai’s urban core, Business Bay combines location, infrastructure, and pipeline inventory that few other districts can match at comparable price points.
Business Bay, Dubai, UAE
Master Developer
Dubai Holding
Parking space
Pool
Gym
Sauna
The tower sits in Business Bay’s Marasi Bay district, directly connected to Dubai Canal Walk and within minutes of Downtown Dubai, DIFC, Dubai Design District, and major highways.
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AED 2,900,000
Price per sq ft
AED 4,265
Building Type
Office, Penthouse
Bedrooms
Studio
Handover Date
Q2 2029
Area
Developer
Size Range
From 680 sq ft
| Bedrooms | Price (AED) | Extra | Size(sqft) |
|---|---|---|---|
| Studio | From 2,900,000 | - | From 680 |
| - | From 6,127,800 | Deluxe | From 1360 |
| - | From 9,417,200 | Executive | From 1986 |
| - | From 7,400,000 | Simplex Edge | From 1230 |
| - | From 11,891,000 | Loft Edge | From 2051 |
| - | From 14,144,990 | Penthouse Lofts | From 2185 |
| - | Price on request | Presidential Loft | From 5800 |
| - | Price on request | Full Floor | From 17000 |
HQ by Rove represents a transformative shift in Dubai’s commercial real estate landscape, introducing the region’s first hospitality-branded office tower. Developed by IRTH Group in collaboration with Rove Hotels—Dubai’s homegrown lifestyle hospitality brand—the project reimagines the modern workplace by integrating world-class hotel conveniences into fully serviced office environments.
Set in the heart of Business Bay, directly connected to Marasi Bay Marina and the Dubai Canal Walk, HQ by Rove spans 23 floors of Grade-A office space designed for the next generation of businesses. Its concept addresses a clear market demand: Dubai’s shortage of modern, lifestyle-oriented office stock. Inspired by global corporate campuses such as Google, Tesla, and Meta, HQ by Rove merges productivity, wellness, hospitality, and recreation into one ecosystem.
The project offers modular furnished offices, premium loft units with double-height ceilings, and panoramic views of Burj Khalifa, Creek Harbour, and Marasi Bay. With delivery scheduled for Q1 2029, HQ by Rove is positioned as a flagship commercial destination for companies seeking a future-ready corporate environment.
HQ by Rove dedicates 28% of its total built area—over 120,000 sq ft—to lifestyle, wellness, and hospitality-driven amenities, creating an environment where businesses thrive within a holistic ecosystem.
Architecture & Workspace Design
The building offers a versatile collection of modular and loft office configurations ranging from 678 sq ft to expansive 17,000 sq ft full floors. Units come fully furnished and ready for plug-and-play operations. Premium categories such as Penthouse Lofts and the Presidential Loft feature double-height glass façades, private meeting suites, and high-end executive lounges.
A total of 21 elevators—14 of them high-speed destination-controlled—reduce waiting times to under 30 seconds, ensuring exceptional vertical circulation even during peak hours. The tower also features a private access road that alleviates congestion, facilitating smooth tenant mobility.
Wellness, Fitness & Lifestyle
The podium and Reset 16 levels incorporate an extensive suite of wellness amenities, including:
Work Culture & Creative Facilities
HQ by Rove enhances productivity through collaborative zones and content-creation infrastructure, including:
Food & Beverage Experiences
Dining options reinforce the hospitality-centric environment. The curated selection includes:
Mobility & Parking
The tower offers 988 parking spaces—35% above regulatory requirements—with dedicated bicycle parking and EV charging stations across eight parking levels.
Sustainability is a core design principle of HQ by Rove, with IRTH Group’s development strategy centered on long-term value creation and next-generation urban efficiency. Key sustainability and operational performance elements include:
The tower’s hospitality-first service model also supports operational efficiency by eliminating the need for tenants to separately manage fit-outs, maintenance, and facility operations. This reduces overhead and enhances long-term asset sustainability.
HQ by Rove stands out as one of Dubai’s most strategically positioned commercial investments, aligning perfectly with the city’s evolution into a global business hub amid a clear shortage of Grade-A and lifestyle-focused offices and accelerating demand driven by multinational and regional corporate expansion. With hospitality-integrated, fully serviced, modular, and loft-style workspaces enhanced by hotel-level amenities, the project delivers a rare branded-office concept that provides a long-term competitive edge in both leasing performance and asset value.
Its prime Business Bay address, direct connection to Marasi Bay Marina, curated amenities, and premium-grade infrastructure reinforce its status as a future-ready commercial asset. Supported by limited premium supply and strong structural demand, HQ by Rove is projected to deliver a conservative net ROI of 12.5% to 13%, alongside significant capital appreciation potential. This combination of strategic location, innovative design, operational efficiency, and lifestyle-driven positioning firmly establishes HQ by Rove as one of the most compelling commercial investment opportunities in Dubai’s current market cycle.